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Steve Cloutier

active 2 hours ago

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Steve Cloutier is an entrepreneur, C-Suite executive and advisor with experience in corporate finance, business development, strategic  planning, investor relations, change management and governance. He has founded seven start-ups, led teams of up to 200 people and been directly involved in mergers, aquisitions and divestitures with an aggregate value of $2 billion. A former Prairies Region finalist for Ernst & Young's Entrepreneur of the Year and a member of the Young Presidents Organization, Steve has also been active in the community, working with the entrepreneurship/innovation programs at Mount Royal College (now Mount Royal University) and the University of Lethbridge; and is the former Chair of Inn from the Cold, a not-for-profit organization that operates Calgary's family homeless shelter. Steve holds a degree in Industrial Relations from McGill Uiversity and a law degree from the University of Victoria.

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@STEVE CLOUTIER

active 2 hours ago

Groups (18)
  • EXPANDER ENERGY INC

    Private Group

    Expander Energy reduces the environmental impact from the production and consumption of fossil fu......

    48

  • 8020 COMMUNITY CANADA

    Public Group

    Welcome to 8020 community of members Canada. In this group you will receive communication about......

    2457

  • 8020 CAPITAL DAILY

    Public Group

    Our picks of the top news stories that could affect your investment portfolio. Be sure to share ......

    98

  • TSX BULLETINS

    Public Group

    All Notices to Issuers from the TSX...

    52

  • COLD BORE TECHNOLOGY

    Private Group

    Cold Bore Technology ...

    66

  • COMMODITIES INSIGHT

    Public Group

    News and Views on the Commodities Markets...

    67

  • Argex Titanium Inc.

    Private Group

    Argex Titanium Inc. has developed an advanced process for the production of high grade titanium d......

    155

  • EnergyNow.ca

    Public Group

    EnergyNow.ca is Canada’s #1 daily online news and data media service dedicated to providing essen......

    74

  • 8020 CANNABIS

    Public Group

    This group is dedicated to Cannabis information and discussions. Corporations on the 8020 platfo......

    164

  • Hillcrest Petroleum Ltd.

    Private Group

    Hillcrest Petroleum Ltd. is focused on adding, creating and increasing value through the acquisit......

    64

  • SONORO ENERGY

    Private Group

    Sonoro is an international oil and gas resource exploration and development company with a focus ......

    111

  • Datametrex AI Limited

    Public Group

    Datametrex AI is a technology focused company with exposure to: Artificial Intelligence and Machi......

    359

  • Cielo Waste Solutions Corp.

    Public Group

    Cielo is a high-tech start-up company with a game changing technology engineered to help solve th......

    173

  • Enterprise Group Inc.

    Private Group

    Enterprise Group has maintained a strong vision to be the largest construction services and speci......

    46

  • Graph Blockchain Limited

    Public Group

    Graph Blockchain Limited develops bleeding-edge customized private BlockChain solutions – with a ......

    109

  • ACCESSWIRE

    Public Group

    ACCESSWIRE, through the use of proprietary systems, operates a full-service newswire service, del......

    13

  • FrontFundr

    Public Group

    We are the new capital market connecting investors and entrepreneurs and setting the highest qual......

    37

  • 8020 Cryptocurrency

    Public Group

    This group is dedicated to Cryptocurrency information and discussions. Corporations on the 8020 p......

    36

Groups 18
  • image

    EXPANDER ENERGY INC

    Private Group

    Expander Energy reduces the environmental impact from the production and consumption of fossil fu......

    48

  • image

    8020 COMMUNITY CANADA

    Public Group

    Welcome to 8020 community of members Canada. In this group you will receive communication about......

    2457

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Steve Cloutier

active 2 hours ago

  • remove_red_eye8 Profile views
  • tag_faces0
  • supervisor_account6 Connections
  • description1 Posts

Steve Cloutier is an entrepreneur, C-Suite executive and advisor with experience in corporate finance, business development, strategic  planning, investor relations, change management and governance. He has founded seven start-ups, led teams of up to 200 people and been directly involved in mergers, aquisitions and divestitures with an aggregate value of $2 billion. A former Prairies Region finalist for Ernst & Young's Entrepreneur of the Year and a member of the Young Presidents Organization, Steve has also been active in the community, working with the entrepreneurship/innovation programs at Mount Royal College (now Mount Royal University) and the University of Lethbridge; and is the former Chair of Inn from the Cold, a not-for-profit organization that operates Calgary's family homeless shelter. Steve holds a degree in Industrial Relations from McGill Uiversity and a law degree from the University of Victoria.

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@STEVE CLOUTIER

active 2 hours ago

Groups (18)
  • EXPANDER ENERGY INC

    Private Group

    Expander Energy reduces the environmental impact from the production and consumption of fossil fu......

    48

  • 8020 COMMUNITY CANADA

    Public Group

    Welcome to 8020 community of members Canada. In this group you will receive communication about......

    2457

  • 8020 CAPITAL DAILY

    Public Group

    Our picks of the top news stories that could affect your investment portfolio. Be sure to share ......

    98

  • TSX BULLETINS

    Public Group

    All Notices to Issuers from the TSX...

    52

  • COLD BORE TECHNOLOGY

    Private Group

    Cold Bore Technology ...

    66

  • COMMODITIES INSIGHT

    Public Group

    News and Views on the Commodities Markets...

    67

  • Argex Titanium Inc.

    Private Group

    Argex Titanium Inc. has developed an advanced process for the production of high grade titanium d......

    155

  • EnergyNow.ca

    Public Group

    EnergyNow.ca is Canada’s #1 daily online news and data media service dedicated to providing essen......

    74

  • 8020 CANNABIS

    Public Group

    This group is dedicated to Cannabis information and discussions. Corporations on the 8020 platfo......

    164

  • Hillcrest Petroleum Ltd.

    Private Group

    Hillcrest Petroleum Ltd. is focused on adding, creating and increasing value through the acquisit......

    64

  • SONORO ENERGY

    Private Group

    Sonoro is an international oil and gas resource exploration and development company with a focus ......

    111

  • Datametrex AI Limited

    Public Group

    Datametrex AI is a technology focused company with exposure to: Artificial Intelligence and Machi......

    359

  • Cielo Waste Solutions Corp.

    Public Group

    Cielo is a high-tech start-up company with a game changing technology engineered to help solve th......

    173

  • Enterprise Group Inc.

    Private Group

    Enterprise Group has maintained a strong vision to be the largest construction services and speci......

    46

  • Graph Blockchain Limited

    Public Group

    Graph Blockchain Limited develops bleeding-edge customized private BlockChain solutions – with a ......

    109

  • ACCESSWIRE

    Public Group

    ACCESSWIRE, through the use of proprietary systems, operates a full-service newswire service, del......

    13

  • FrontFundr

    Public Group

    We are the new capital market connecting investors and entrepreneurs and setting the highest qual......

    37

  • 8020 Cryptocurrency

    Public Group

    This group is dedicated to Cryptocurrency information and discussions. Corporations on the 8020 p......

    36

Groups 18
  • image

    EXPANDER ENERGY INC

    Private Group

    Expander Energy reduces the environmental impact from the production and consumption of fossil fu......

    48

  • image

    8020 COMMUNITY CANADA

    Public Group

    Welcome to 8020 community of members Canada. In this group you will receive communication about......

    2457

Recent Group Activity
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Steve Cloutier

1 year ago

Steve Cloutier posted an update Best Practices: Is Your Investor Relations Collateral Telling the Right Story? in 8020 COMMUNITY CANADA

Best Practices: Is Your Investor Relations Collateral Telling the Right Story?


Introduction


At some juncture, your company developed a website and a corporate presentation, allocating human and financial resources to ensure that those two key pieces of investor relations material were telling the right story. Since then, subsequent iterations have more or less been variations on the same theme.


When is it time to embark on a wholesale review of your front-line collateral to ensure that it reflects the company’s best possible story? We’re not talking about regular updates (which should be often); but material changes to reflect what the narrative is and how it’s being told.


All C-Suite executives have had multiple iterations of their résumés: the one that got them the summer job as a lifeguard in high school is different from the one that got them the summer job as an intern for an up-and-coming tech company; and the one that got them the full-time job as a software engineer after graduation was different yet again. Twenty-five years on, and now at the pinnacle of the executive’s career, the résumé currently focuses on qualities like leadership, strategic planning and governance. Along the way, a number of independent eyes – trusted friends or colleagues – have likely provided advice on form and content.


Front-line corporate collateral is no different than a résumé: as marketing documents, they need to evolve to take into account important changes to a story in order to be effective.  


Here are some questions to ask to determine whether it’s time to consider a wholesale re-vamp.


Has the Corporation Grown Materially?


While growth is frequently mentioned in front-line collateral as a measure of success (a questionable thesis), its practical impact on how the company tells its story is often over-looked. The most common mistake we see in the collateral of small and medium-sized businesses is a reflected in an inability to focus on core services/assets/projects, while dismissing the rest as immaterial (to the investor relations story). Rather than cull non-core material from the narrative, the tendency is to keep it in and then simply add new content to reflect the growth piece. While legacy assets or clients that are smaller in scale will contribute to the bottom line, their materiality needs to be assessed carefully to determine worthiness of mention on the website or corporate presentation. Giving equal line space to a project that contributes 5% to revenue as one which contributes 20% risks the inference that the company is unfocused.


Has the Business Plan Changed Materially?


New products and services, geographic diversification and responses to financial or operating challenges are often catalysts to promote material changes to the company’s business plan. Rather than try and fit a new narrative into the old story, consideration should be given to re-writing the script.


Has the Target Audience Changed?


There are many factors that impact the make-up of a public company’s investor base (both current and prospective). These include items that are related both specifically to the company (revenue sources, market capitalization); as well as more general market factors (is the sector more/less out of favour). What might have been a retail-focused, Canadian story might now be one that attracts institutions outside the country. Understanding the primary constituency – and tailoring form and content accordingly – is critical to telling the best possible story.


Is the “User Experience” Optimized?


User experience is important and begins with the efficiency of what can be accessed on-line; and then moves to the quality of the content. To this extent, is the company’s website – and the corporate presentation loaded on the website – optimized? Investors have become accustomed to fast and mobile-compatible access to data that depicts accurate and graphically intensive information. A deficiency in any of these can led to a poor user experience. Broken links, unintuitive navigation, slow-loading pages and a bland slide show do not project a professional image.


Conclusion


Conducting the occasional audit of front line collateral is an important exercise. This should not be done in the context of regular updates coinciding with continuous disclosure events (such as issuing news releases or publishing interim/annual results); nor should it be undertaken by the individuals who are primarily responsible for their production and maintenance.  While it’s impossible to adopt a hard-and-fast rule about when that audit should occur, asking – and answering - the four questions posed above should provide the appropriate guidance.

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Steve Cloutier posted an update in 8020 COMMUNITY CANADA

1 year ago

It’s Friday the 13th, so let’s try a (potentially) scary scenario. You are the CEO of a TSX-V listed company with a $30 million market capitalization that has had a difficult go of it for the last few years. Your valuation has been hammered, a function both of factors occurring in your sector and a general malaise affecting Canadian equities. You, the rest of the leadership team and the board - who in aggregate own 20 per cent of the stock - have felt that pain personally. You’ve tried to keep a low profile and have not spent much time talking about your story: what is there to say? The numbers speak for themselves: you released your year-end 2017 results last month and, although marginally better than 2016, they weren’t very good. Your cost-cutting measures no doubt were helpful, but cash flow was still less than anticipated. Your CFO’s model shows that 2018 will likely see the company barely break-even - so that much-needed expansion program scheduled for Q3 will need to be funded with debt; a prospect that’s not particularly attractive, given that your lender has signaled that it will be reducing the amount of your credit facility as of May 1 and rates have gone up. But, you’re optimistic that if the company can just navigate this rough patch, things will improve by December and you’ll have some momentum going into 2019. While you’re working on the most recent draft of the company’s information circular for the June AGM and reviewing the disclosure on executive compensation, the phone rings. It’s a shareholder asking politely to be put in touch with your board Chair. What do you do? (a) ask the caller the nature of their inquiry; (b) take down the caller’s name and phone number and say that you will pass them along to the board Chair; (c) provide the board Chair’s coordinates; (d) state that any such inquiry should be made in writing to the company; or (e) listen to what the caller says, make a commitment to deal with the inquiry, but effectively bury it at the bottom of your to-do list? You’d be surprised how many of these interactions result in the last scenario practically occurring. Though not intentional, there’s a tendency to deal with good news very quickly, while bad news develops inertia, Although the caller may simply be a frustrated retail shareholder looking for some one-on-one interaction with the Chair in advance of the June AGM, it may also be a sophisticated activist investor who's been monitoring the situation and cobbling together a stock position, added to it after the weak annual results came out last month and is now looking to exploit the company’s vulnerability. So what do you do? I’ll discuss potential scenarios in the next installment

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